Articles

• Specifics in Introduction and Functioning of the Currency Board in Bulgaria

  Sergey Radukanov

  1-11

  • pdf

• Factors Influencing Customers’ Insights on Digital Banking: An Empirical Study

  Arunkumar Sivakumar, Ravali Priya Pentapati, Shrivats Srinivasan

  12-25

  • pdf

• A Descriptive Study to Determine the Effect of Use of New Social Media Channels in Political Marketing Communications on Generation Z: The Example of Youtube and Twitch

  Hilal Saadet Aktepe, Tülin Durukan

  26-36

  • pdf (Türkçe)

• The New Opinion Leaders of Digital Marketing Era: Social Media Influencers

  Ecem Taneri

  37-49

  • pdf

• Social Enterprises and The Support for Entrepreneurs with Disabilities for an Inclusive Entrepreneurship Ecosystem: The Case of Turkey

  Özlem Gül, Asiye Ayben Çelik

  50-63

  • pdf

• An Investigation into the Green Marketing Effects on Green Consumerism

  Ahmet Tuz, Begüm Sertyeşilışık

  64-77

  • pdf

• The Impact of Digital Media on Consumer Culture

  Zehra Cansu Rendeci

  78-90

  • pdf