Factors Influencing Customers’ Insights on Digital Banking: An Empirical Study
Abstract
In this liberal global economy, technology has substituted all the aspects of the conventional and established style of life, and the banking field is no special case for this dynamic phenomenon. In India, digital banking is expanding at an expeditious pace propelled by marketing master plans assumed by many commercial banks. Traditional and customary banking can never be subverted despite aggressive responses to digital banking. The prime objective of this study and article is to brief the digital banking customer’s perspective on “whether digital banking is a supplement or substitution to the traditional way of banking?” The theoretical framework comprises the factors that affect digital banking: they are Service quality, Customers persuasion, demographic variables, and Existing technology, respectively. The population of this project is from Karaikal, Tamil Nadu, India, and was studied using systematic random sampling. The statistical values are obtained using Correlation, Regression analysis, and One Way ANOVA. The proposed study evaluates various factors impacting digital banking and suggests a few steps to take digital banking one step ahead.
Metrics
References
Barquin, S., & Hv, V. (2015). Digital Banking in Asia: What do consumers want? McKinsey & Company, 1-12.
Boro, K. (2015). Prospects and challenges of technological innovation in the banking industry of North East India. The Journal of Internet Banking and Commerce, 20(134). https://www.icommercecentral.com/open-access/prospects-and-challenges-of-technological-innovation-in-banking-industry-of-north-east-india.php?aid=63187 (Access: 25.03.2022) DOI: https://doi.org/10.4172/1204-5357.1000134
Changela, K., Patel, M., & Parmar, N. (2019). A Study Of Impact Of Information Technology In Indian Banking Sector. Journal of Global Economy, 15(1) (Special), 69-75.
Chiu, J. L., Bool, N. C., & Chiu, C. L. (2017). Challenges and factors influencing initial trust and behavioral intention to use mobile banking services in the Philippines. Asia Pacific Journal of Innovation and Entrepreneurship. 11(2), 246-278 DOI: https://doi.org/10.1108/APJIE-08-2017-029
Haq, S., & Khan, M. (2013). E-banking challenges and opportunities in the Indian banking sector. Innovative Journal of Business and Management, 2(4), 56-59.
Haralayya, B. (2021). How Digital Banking has brought innovative products and services to India. Journal of Advanced Research in Quality Control and Management, 6(1), 16-18
Hilmy, H. M. A., Ilma, M. A. F., & Sajith, S. A. (2021). Comparative study between online banking facilities offered by Islamic and conventional financial institutions in Sri Lanka, Faculty of Islamic Studies & Arabic Language, South Eastern University of Sri Lanka, University Park, Oluvil.
Kaur, N., & Kiran, R. (2015). E-banking service quality and customer loyalty: Changing dynamics of India's public, private and foreign bank consumers. Global Business and Management Research, 7(1), 74.
Kishore, S. K., & Sequeira, A. H. (2016). An empirical investigation on mobile banking service adoption in rural Karnataka. Sage Open, 6(1), https://doi.org/10.1177/2158244016633731 DOI: https://doi.org/10.1177/2158244016633731
Malik, S. (2014). Technological innovations in Indian banking sector: the changing face of banking. International Journal, 2(6).,122-128.
Safeena, R., Kammani, A., & Date, H. (2018). An exploratory study of internet banking technology adoption. Technology adoption and social issues: Concepts, methodologies, tools, and applications (pp. 333-355). IGI Global. DOI: https://doi.org/10.4018/978-1-5225-5201-7.ch015
Shaikh, A. A., Glavee-Geo, R., & Karjaluoto, H. (2017). Exploring the nexus between financial sector reforms and the emergence of digital banking culture–Evidence from a developing country. Research in International Business and Finance, 42, 1030-1039. DOI: https://doi.org/10.1016/j.ribaf.2017.07.039
Singh, S. (2019). Measuring E-service quality and customer satisfaction with internet banking in India. Theoretical Economics Letters, 9(02), 308. DOI: https://doi.org/10.4236/tel.2019.92023
Roy, S. K., Balaji, M. S., Kesharwani, A., & Sekhon, H. (2017). Predicting Internet banking adoption in India: A perceived risk perspective. Journal of Strategic Marketing, 25(5-6), 418-438. DOI: https://doi.org/10.1080/0965254X.2016.1148771
Yang, J., Whitefield, M., & Boehme, K. (2007). New issues and challenges facing e-banking in rural areas: an empirical study. International Journal of Electronic Finance, 1(3), 336-354. DOI: https://doi.org/10.1504/IJEF.2007.011503
